Creative bags

This has given me a better idea for my bag design to make it envolved in the bag and interective sort of back.

more roots

roots

I came up with designs as what is sainburys?
fresh
tasty
healthy

The basics of a supermarket
The roots of the supermarket
that's how i came with the idea:

primary research

i did some research of my own bought a plant and took photos of the plant and roots

designer and bag for life

A Bag for life is a type of bag offered in most British and Irish supermarkets. In the UK, these are sold for a nominal sum, usually 10 pence, and are replaced for free. In Ireland, they were introduced when the Plastic Bag Environmental Levy was brought in to reduce the massive amount of disposable bags being used annually. Bags costing 70 euro cents or more are exempt from the levy.

The bags are more durable than standard bags, ensuring that they may be reused many times.

The main purpose of this is to ensure that the bags are recycled (which usually earns the retailer a small amount of money per bag), and unlike with free carrier bags there is a (small) financial incentive to bring the bags back for recycling, lessening the environmental impact.

In contrast to more spartan carrier bags, bags for life tend to be colourful and show some aspect of the supermarket's advertising. Some supermarkets maintain the same design for years at a time, whereas some, like Waitrose, rotate the designs to tie in with either the season or the most recent advertising campaign.

As of April 2008, Marks and Spencer are giving their Bags for life free to every customer, as their normal plastic bags will have to be paid for from May 6. This will be a small sum of 5 pence a carrier. The bags are given to the customer every time they shop so they will have plenty when the switchover in May comes live.

sainsburys research

The Sainsburys brief was to create a new range of bags based on the three key themes that are evolved in the Sainsburys business.:
Be the best for food and health
Show respect for our environment
Source of integrity
The image needs to fit in a canvas 390 mm height and 450 mmm wide, there are no colour limitations.

My approach to this brief was to choose ‘the source with integrity’ using just one bag using simple illustrations bright colours and to show the basics and roots of a supermarket.By being fresh, healthy and tasty.This is what Sainsburys is well known as a supermarket.

Homemade

Screen printed in two colours to see if it would work.



This my final piece for homemade I did in 5 days.