The Sainsburys brief was to create a new range of bags based on the three key themes that are evolved in the Sainsburys business.:
Be the best for food and health
Show respect for our environment
Source of integrity
The image needs to fit in a canvas 390 mm height and 450 mmm wide, there are no colour limitations.
My approach to this brief was to choose ‘the source with integrity’ using just one bag using simple illustrations bright colours and to show the basics and roots of a supermarket.By being fresh, healthy and tasty.This is what Sainsburys is well known as a supermarket.
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